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Social TV and the “Second Screen” Phenomenon

If you’ve paid an exceptional amount of attention to the lower right hand corner of your TV screen while watching your favorite show, you may have noticed a rising trend in the display of Twitter...

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When Digital Marketing Goes Native

Are you an avid “scroller” or a “super skimmer?” Studies suggest that on average, people will read about 20% of text on the average page . I think I may be a part of that group because I find myself...

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Why Marketers should be Tumbling for Tumblr

As announced earlier this week, Yahoo! purchased micro-blogging site Tumblr for $1 billion. Now that the dust has settled, not only are Tumblr’s devoted users wondering what changes will be made to...

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